diff --git a/CHANGES.md b/CHANGES.md
index 4071f973de0687d100c23b083fe62a9cd22a638c..a1f918986f8f212c8a63ac7a758bea747278ff8f 100644
--- a/CHANGES.md
+++ b/CHANGES.md
@@ -34,7 +34,7 @@ Improved Documentation
 - Add an explanation of the `--report-stats` argument to the docs. ([\#13029](https://github.com/matrix-org/synapse/issues/13029))
 - Add a helpful example bash script to the contrib directory for creating multiple worker configuration files of the same type. Contributed by @villepeh. ([\#13032](https://github.com/matrix-org/synapse/issues/13032))
 - Add missing links to config options. ([\#13166](https://github.com/matrix-org/synapse/issues/13166))
-- Add documentation for anonymised homeserver statistics collection. ([\#13086](https://github.com/matrix-org/synapse/issues/13086))
+- Add documentation for homeserver usage statistics collection. ([\#13086](https://github.com/matrix-org/synapse/issues/13086))
 - Add documentation for the existing `databases` option in the homeserver configuration manual. ([\#13212](https://github.com/matrix-org/synapse/issues/13212))
 - Clean up references to sample configuration and redirect users to the configuration manual instead. ([\#13077](https://github.com/matrix-org/synapse/issues/13077), [\#13139](https://github.com/matrix-org/synapse/issues/13139))
 - Document how the Synapse team does reviews. ([\#13132](https://github.com/matrix-org/synapse/issues/13132))
diff --git a/changelog.d/13321.doc b/changelog.d/13321.doc
new file mode 100644
index 0000000000000000000000000000000000000000..a7469e9242d643e5454dc6603d5617ff48ecce7b
--- /dev/null
+++ b/changelog.d/13321.doc
@@ -0,0 +1 @@
+Clarify that homeserver server names are included in the reported data when the `report_stats` config option is enabled.
diff --git a/debian/changelog b/debian/changelog
index 9f4352586df497fb7a2f131f85a32c68ab19b68f..a9dbe3470509d0aafc447f1362b45c82e8600193 100644
--- a/debian/changelog
+++ b/debian/changelog
@@ -1,3 +1,10 @@
+matrix-synapse-py3 (1.63.0~rc1+nmu1) UNRELEASED; urgency=medium
+
+  * Clarify that homeserver server names are included in the data reported
+    by opt-in server stats reporting (`report_stats` homeserver config option).
+
+ -- Synapse Packaging team <packages@matrix.org>  Tue, 19 Jul 2022 12:00:14 +0100
+
 matrix-synapse-py3 (1.63.0~rc1) stable; urgency=medium
 
   * New Synapse release 1.63.0rc1.
diff --git a/debian/matrix-synapse-py3.postinst b/debian/matrix-synapse-py3.postinst
index a8dde1e082f44f01bd3dd883e2fc49efd537ba55..029b9e0243089225e8bcc5b18096576f33be4cab 100644
--- a/debian/matrix-synapse-py3.postinst
+++ b/debian/matrix-synapse-py3.postinst
@@ -31,7 +31,7 @@ EOF
 # This file is autogenerated, and will be recreated on upgrade if it is deleted.
 # Any changes you make will be preserved.
 
-# Whether to report anonymized homeserver usage statistics.
+# Whether to report homeserver usage statistics.
 report_stats: false
 EOF
     fi
diff --git a/debian/po/templates.pot b/debian/po/templates.pot
index f0af9e70fbce71c12f75ed2c034c992900cc39a8..445e4aac81917d233a57073f5859551a15d1863a 100644
--- a/debian/po/templates.pot
+++ b/debian/po/templates.pot
@@ -37,7 +37,7 @@ msgstr ""
 #. Type: boolean
 #. Description
 #: ../templates:2001
-msgid "Report anonymous statistics?"
+msgid "Report homeserver usage statistics?"
 msgstr ""
 
 #. Type: boolean
@@ -45,11 +45,11 @@ msgstr ""
 #: ../templates:2001
 msgid ""
 "Developers of Matrix and Synapse really appreciate helping the project out "
-"by reporting anonymized usage statistics from this homeserver. Only very "
-"basic aggregate data (e.g. number of users) will be reported, but it helps "
-"track the growth of the Matrix community, and helps in making Matrix a "
-"success, as well as to convince other networks that they should peer with "
-"Matrix."
+"by reporting homeserver usage statistics from this homeserver. Your "
+"homeserver's server name, along with very basic aggregate data (e.g. "
+"number of users) will be reported. But it helps track the growth of the "
+"Matrix community, and helps in making Matrix a success, as well as to "
+"convince other networks that they should peer with Matrix."
 msgstr ""
 
 #. Type: boolean
diff --git a/debian/templates b/debian/templates
index 458fe8bbe96604bc6c53a3947ce8f77fc050bb58..23e24e10597ac7a4b38e044977cb03aeef768c75 100644
--- a/debian/templates
+++ b/debian/templates
@@ -10,12 +10,13 @@ _Description: Name of the server:
 Template: matrix-synapse/report-stats
 Type: boolean
 Default: false
-_Description: Report anonymous statistics?
+_Description: Report homeserver usage statistics?
  Developers of Matrix and Synapse really appreciate helping the
- project out by reporting anonymized usage statistics from this
- homeserver. Only very basic aggregate data (e.g. number of users)
- will be reported, but it helps track the growth of the Matrix
- community, and helps in making Matrix a success, as well as to
- convince other networks that they should peer with Matrix.
+ project out by reporting homeserver usage statistics from this
+ homeserver. Your homeserver's server name, along with very basic
+ aggregate data (e.g. number of users) will be reported. But it
+ helps track the growth of the Matrix community, and helps in
+ making Matrix a success, as well as to convince other networks
+ that they should peer with Matrix.
  .
  Thank you.
diff --git a/docs/SUMMARY.md b/docs/SUMMARY.md
index 8d6030e34ad8b7945ba6607e8529c1ea31366ec7..2e8c4e21375503b2ee02396d70c8540bc14a4cab 100644
--- a/docs/SUMMARY.md
+++ b/docs/SUMMARY.md
@@ -69,7 +69,7 @@
       - [Federation](usage/administration/admin_api/federation.md)
     - [Manhole](manhole.md)
     - [Monitoring](metrics-howto.md)
-      - [Reporting Anonymised Statistics](usage/administration/monitoring/reporting_anonymised_statistics.md)
+      - [Reporting Homeserver Usage Statistics](usage/administration/monitoring/reporting_homeserver_usage_statistics.md)
     - [Understanding Synapse Through Grafana Graphs](usage/administration/understanding_synapse_through_grafana_graphs.md)
     - [Useful SQL for Admins](usage/administration/useful_sql_for_admins.md)
     - [Database Maintenance Tools](usage/administration/database_maintenance_tools.md)
diff --git a/docs/usage/administration/monitoring/reporting_anonymised_statistics.md b/docs/usage/administration/monitoring/reporting_homeserver_usage_statistics.md
similarity index 98%
rename from docs/usage/administration/monitoring/reporting_anonymised_statistics.md
rename to docs/usage/administration/monitoring/reporting_homeserver_usage_statistics.md
index 4f1e0fecf5fbefca0853ef9a7ad68346c7efed18..4e53f9883a5db1b941df5e193d1b5201181e9075 100644
--- a/docs/usage/administration/monitoring/reporting_anonymised_statistics.md
+++ b/docs/usage/administration/monitoring/reporting_homeserver_usage_statistics.md
@@ -1,11 +1,11 @@
-# Reporting Anonymised Statistics
+# Reporting Homeserver Usage Statistics
 
 When generating your Synapse configuration file, you are asked whether you
-would like to report anonymised statistics to Matrix.org. These statistics
+would like to report usage statistics to Matrix.org. These statistics
 provide the foundation a glimpse into the number of Synapse homeservers
 participating in the network, as well as statistics such as the number of
 rooms being created and messages being sent. This feature is sometimes
-affectionately called "phone-home" stats. Reporting
+affectionately called "phone home" stats. Reporting
 [is optional](../../configuration/config_documentation.md#report_stats)
 and the reporting endpoint
 [can be configured](../../configuration/config_documentation.md#report_stats_endpoint),
@@ -21,9 +21,9 @@ The following statistics are sent to the configured reporting endpoint:
 
 | Statistic Name             | Type   | Description                                                                                                                                                                                                                                                                                     |
 |----------------------------|--------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|
+| `homeserver`               | string | The homeserver's server name.                                                                                                                                                                                                                                                                   |
 | `memory_rss`               | int    | The memory usage of the process (in kilobytes on Unix-based systems, bytes on MacOS).                                                                                                                                                                                                           |
 | `cpu_average`              | int    | CPU time in % of a single core (not % of all cores).                                                                                                                                                                                                                                            |              
-| `homeserver`               | string | The homeserver's server name.                                                                                                                                                                                                                                                                   |
 | `server_context`           | string | An arbitrary string used to group statistics from a set of homeservers.                                                                                                                                                                                                                         |
 | `timestamp`                | int    | The current time, represented as the number of seconds since the epoch.                                                                                                                                                                                                                         |                 
 | `uptime_seconds`           | int    | The number of seconds since the homeserver was last started.                                                                                                                                                                                                                                    |
diff --git a/docs/usage/configuration/config_documentation.md b/docs/usage/configuration/config_documentation.md
index 5deabb53d703d4087230a928498ba475ebdba891..6d7d700a134b84fce84dd7ffe0ecc2be853ef1c8 100644
--- a/docs/usage/configuration/config_documentation.md
+++ b/docs/usage/configuration/config_documentation.md
@@ -2409,9 +2409,14 @@ metrics_flags:
 ---
 ### `report_stats`
 
-Whether or not to report anonymized homeserver usage statistics. This is originally
+Whether or not to report homeserver usage statistics. This is originally
 set when generating the config. Set this option to true or false to change the current
-behavior. 
+behavior. See
+[Reporting Homeserver Usage Statistics](../administration/monitoring/reporting_homeserver_usage_statistics.md)
+for information on what data is reported.
+
+Statistics will be reported 5 minutes after Synapse starts, and then every 3 hours
+after that.
 
 Example configuration:
 ```yaml
@@ -2420,7 +2425,7 @@ report_stats: true
 ---
 ### `report_stats_endpoint`
 
-The endpoint to report the anonymized homeserver usage statistics to.
+The endpoint to report homeserver usage statistics to.
 Defaults to https://matrix.org/report-usage-stats/push
 
 Example configuration:
diff --git a/synapse/_scripts/generate_config.py b/synapse/_scripts/generate_config.py
index 08eb8ef114b336dde751d9de7575e98d8203461c..06c11c60da09736b99a91f2026c543cb65356912 100755
--- a/synapse/_scripts/generate_config.py
+++ b/synapse/_scripts/generate_config.py
@@ -33,7 +33,7 @@ def main() -> None:
     parser.add_argument(
         "--report-stats",
         action="store",
-        help="Whether the generated config reports anonymized usage statistics",
+        help="Whether the generated config reports homeserver usage statistics",
         choices=["yes", "no"],
     )
 
diff --git a/synapse/config/_base.py b/synapse/config/_base.py
index 095eca16c5d6bdf5a2662e629194df4aacf6fc91..7c9cf403ef3796cc9e2adeabb0c4ad19014b31f2 100644
--- a/synapse/config/_base.py
+++ b/synapse/config/_base.py
@@ -97,16 +97,16 @@ def format_config_error(e: ConfigError) -> Iterator[str]:
 # We split these messages out to allow packages to override with package
 # specific instructions.
 MISSING_REPORT_STATS_CONFIG_INSTRUCTIONS = """\
-Please opt in or out of reporting anonymized homeserver usage statistics, by
-setting the `report_stats` key in your config file to either True or False.
+Please opt in or out of reporting homeserver usage statistics, by setting
+the `report_stats` key in your config file to either True or False.
 """
 
 MISSING_REPORT_STATS_SPIEL = """\
 We would really appreciate it if you could help our project out by reporting
-anonymized usage statistics from your homeserver. Only very basic aggregate
-data (e.g. number of users) will be reported, but it helps us to track the
-growth of the Matrix community, and helps us to make Matrix a success, as well
-as to convince other networks that they should peer with us.
+homeserver usage statistics from your homeserver. Your homeserver's server name,
+along with very basic aggregate data (e.g. number of users) will be reported. But
+it helps us to track the growth of the Matrix community, and helps us to make Matrix
+a success, as well as to convince other networks that they should peer with us.
 
 Thank you.
 """
@@ -621,7 +621,7 @@ class RootConfig:
         generate_group.add_argument(
             "--report-stats",
             action="store",
-            help="Whether the generated config reports anonymized usage statistics.",
+            help="Whether the generated config reports homeserver usage statistics.",
             choices=["yes", "no"],
         )
         generate_group.add_argument(